Q4 2020 Performance of Top Film & Television Apps on Android in the UK

In the fourth quarter of 2020, the UK's Android users showed a clear preference for their film and television app choices. Data provided by Sensor Tower gives us a glimpse into the download and user engagement trends for these apps.

Amazon Prime Video experienced a notable increase in downloads, peaking at 118K in the second week of December. Weekly active users reflected a similar upward trend, with a significant rise to 1.38M in the final week of December.

Disney+ also saw a surge in activity, with revenue reaching a high of $267K in the week of November 30th. Downloads for Disney+ rose to a quarter-high of 106K in the third week of December, and active users peaked at 1.46M in the same period, indicating strong seasonal engagement.

Netflix, despite not reporting any revenue through the Android platform in the UK for Q4, maintained a steady influx of downloads and a strong user base. The app's downloads saw a rise towards the end of the quarter, with a notable 47K downloads in the third week of December. Netflix's weekly active users showed an impressive figure, climbing to 3.36M by the end of December.

Channel 4 displayed a more stable trend across the quarter with no reported revenue. The app's downloads saw a slight increase to 25K towards the end of December, and its active users remained steady, with a slight increase to 155K in the last week of the quarter.

Finally, I'm A Celeb Get Me Outta Here! had a remarkable spike in downloads in mid-November, coinciding with the show's airing, reaching 84K. However, after the conclusion of the series, downloads and active users decreased significantly, with active users dropping to 8.7K by the end of December.

For more in-depth insights and data analysis, Sensor Tower's platform offers a comprehensive look at the app market performance.